Australian-based education marketing company Candlefox has announced its expansion to Ireland with the launch of the new platform Allcourses.ie, aiming to help users to find suitable online and in-person learning courses.
The move comes in the wake of the launch of CoursesOnline, the first e-learning platform that Candlefox dedicated to an international audience beyond Australia and New Zealand in 2018, which constituted the first attempt to expand the company’s influence outside its traditional market.
Allcourses.ie is the seventh brand operated by the company and is regarded as a further step in the direction of consolidating Candlefox’s position in the European market.
The target audience Allcourses.ie hopes to appeal to is both educational providers and individual users.
Learning providers are able to use the platform to promote and publicise courses they offer, individual users can browse a wide range of courses and select the one which best fits them on the basis of the professional goals they intend to achieve.
Courses are classified according to their delivery mode – in-person, online or blended learning – and to other criteria such as subject, tuition fee and length of study.
Once students select a course, the platform will put them in contact with the course provider in order to complete the enrolment procedure.
Learners also have access to a wide array of free content focused on career development, skills advancement and updates on the international education sector.
“This is a really exciting step for Candlefox as we continue on our journey to becoming globally synonymous with providing the very best in learning courses,” said Sarah-Jane McQueen, global corporate general manager of Candlefox.
“We’ve had a lot of productive conversations with learning providers from across Ireland who are interested in joining our network, and a number of our existing partners in the UK are keen to extend their offerings towards an Irish audience.
“Our market research left no doubt that there’s a great appetite for learning for professionals across Ireland, and we’re looking forward to helping them fulfil their career aspirations in the near future,” McQueen added.
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