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Sun Tao, New Oriental Vision Overseas, China

If you could spend five minutes with anyone from the international education sector, who would it be and what would you ask them? Introducing The PIE’s latest series, Five Minutes With… where we speak to leaders from across the sector and ask them all the big questions.

 

Starting as an international masters student at the University of Warwick in the UK, Sun Tao wanted to make that dream a reality for as many others as he could. At New Oriental Vision Overseas, he uses his global education expertise as CEO to help send Chinese students to universities across the globe.

Introduce yourself in three words or phrases. 

A mountain climber, an amateur drummer and an international educator.

What was your best work trip?

I would say it was a fam trip to the UK in 2011. That was my first trip to the country after having graduated from the University of Warwick almost 10 years before. We travelled from Glasgow to Brighton, and I have such precious memories of the trip.

If you had a magic wand, what would you change?

I would use this magic to build three bridges. One would connect Chinese students with quality education elsewhere in the world, another one would bond Chinese education institutions with their international counterparts, and the third one would link global talents with Chinese education.

What’s the biggest challenge to your profession?

The biggest challenge, I think, is the uncertainty surrounding geopolitical relationships globally.

Tell us about a defining moment in your career.

I think that would be when I became a renowned trainer for the IELTS Speaking Test. From there, I started to think big and dream big, reaching out to see what else I could do in the industry.

What’s the best international education conference and why?

NAFSA – it’s a conference where, I find, one congregates with old friends and can meet new friends; and where friends encourage each other and can get new perspectives.

“There is a great sense of accomplishment in this job”

What do you like most about your job?

I like that I get to assist thousands of Chinese students in embarking on their pursuit of study across the globe. There is a great sense of accomplishment in this job.

What’s the story of the most inspiring international student you’ve met or assisted through your work?

I would say it was helping a Chinese student who has cerebral palsy. We helped him through all kinds of difficulties, and in the end he was admitted to a Computer PhD program in the US. It was very inspiring to work with him.

Who’s a champion or cheerleader in the industry which we should all follow and why?

I think that would be Michael Yu (Yu Minhong), the founder and CEO of New Oriental Education and Technology Group. He has inspired and assisted millions of Chinese students to get connected to the world.

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Turkey hosting 300,000 int’l students

More than 300,000 international students enrolled in Turkish universities in the 2022/23 academic year, reaching a target set by the Turkey Foreign Economic Relations Board (DEİK) last year.

A total of 301,694 non-Turkish students enrolled at institutions across the country in the last year, figures from the country’s Council of Higher Education (YÖK) show.

DEİK Education Economy Business Council president İrfan Gündüz said last year that Turkey was aiming to increase the number of international students it hosted to 300,000 by 2023.

In 2021/22, the country hosted a total of 260,289. Prior to the pandemic in 2018, reports suggested that Turkish president was hoping that the country would welcome 350,000 students but no timeline for reaching the target was given.

The latest figures are up from the 48,183 total international students recorded in Turkey in the 2013/14 academic year.

In 2022/23, 34 countries sent more than 1,000 students, with Syria (58,213 students), Azerbaijan (34,247), Iran (22,632), Turkmenistan (18,250) and Iraq (16,172) accounting for the most international enrolments.

Traditional source countries for major English-speaking destinations such as China and India only accounted for 1,445 and 549 students, respectively.

In recent years, Turkey has increased the number of scholarships for international, particularly among African students, and international students have been made exempt from admission examinations in certain courses.

Applications for international scholarships reached a record 165,000 in 2022.

Many students from the Middle East and North African region have enrolled at the country’s higher education institutions, the figure indicate.

There were 2,801 new admissions from Somalia, bringing the total to 10,043, Egyptian enrolments rose by 3,718 new enrolments to reach 9,597 students and 2,877 new Afghan students brought the total from the country where girls and women have been excluded from education to 9,203.

Other countries and regions accounting for more than 5,000 students include Kazakhstan (8,864), Yemen (8,198), Jordan (7,266), Palestine (5,705), Sudan (5,171) and Bulgaria (5,120).

Photo: The PIE News

Greece was the only other EU member state sending a significant number of students, with 2,614 enrolled across Turkey. Kosovo and Albania, neither of which are EU members, accounted for 1,190 and 1,051, respectively.

During Russia’s war on Ukraine, Turkey has been a destination Russian migrants – for those seeking to avoid sanctions, escape Vladimir Putin’s government or move their lives and assets overseas, according to the Washington Institute – and numbers are reflected in the YÖK statistics.

The number of Russians enrolled in universities across the country has almost doubled, with 1,457 new admissions bringing the total to 3,083.

Turkey’s economic crisis – with inflation hitting a 24-year high above 85% in October of 2022 – has resulted in a weak lira, which could have lessened costs for students coming from overseas.

Other countries sending significant numbers of students, include Uzbekistan with 4,794 students, Indonesia with 4,662, Pakistan with 4,171 and Kyrgyzstan with 2,026.

In total there were 103,498 new international admissions, bringing the total of international students in the country to 301,694. Male students made up 179,670 of international enrolments and 122,024 were female.

Anadolu University in the student city of Eskişehir hosted the most international students, with 16,441 enrolled.

Karabük University, founded in 2007 in the city in the Black Sea region of Turkey, hosted 11,908. Istanbul University welcomed 9,938, Ataturk University in the eastern city of Erzurum 9,164, Istanbul Medipol 7,380 and Kutahya Dumlupinar University 7,255.

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UK “ahead of the game” for autumn intake, CAS and visa issuances up

Institutions in the UK are “considerably ahead of the game” for the upcoming autumn intake, with overall CAS issuance, deposits and visa issuances up year-on-year. 

CAS-to-visa issuance rates also have sped up by more than 8% compared to last year, according to the data from student onboarding platform Enroly.

Data analysis showed 73% of UK clients had “launched their intake on CAS shield” at least five months before their courses begin. In September 2022, just 14% were launching in such a time frame. 

Across the platform’s 100,000 or so international offers, visa issuances were up 62% on 2022 numbers, while CAS issuances were up 11.4% and deposits paid also increased by 11.7%. 

“It’s interesting to see the numbers demonstrate a brighter outlook overall at this stage of the intake,” noted Jeff Williams, CEO and co-founder of Enroly. 

In 2023, it was found that Enroly’s partnerships with over a quarter of UK universities have led to it becoming the biggest data lake for international admissions benchmarking in the country.

While the latest figures look encouraging overall, two outliers paint a slightly concerning picture.

India’s deposits were up by just over 4%, but the worrying figure comes through with CAS issuances having dropped from 2022 figures by 8.4%. 

“International recruitment teams are dealing with very high levels of fraud from high-risk regions like India,” Shivani Bhalla, head of international student recruitment at Brunel University London, told The PIE. “It’s another piece of the puzzle that needs to be resolved sooner than later.”

Nigeria’s figures differ from the overall picture even more. Not only were its deposit payments down 4.2%, but CAS issuance dropped by over 15%.

Some 170% more students who are on the Enroly platform from Nigeria are in the “closed/lost” stages, which indicate that they either abandoned or postponed their search for study on the platform.

Enroly itself predicted that this could lead to higher deferral and even withdrawal numbers among Nigerian students in the coming year. 

“It’s interesting to see the numbers demonstrate a brighter outlook”

“Informal conversations with many of our partners have indicated that the key markets of India and Nigeria were down slightly, something shown in these latest figures,” Williams added. 

Nigeria has recently been dealing with heavy issues on the ground. The country’s devaluation of the Naira has resulted in difficulties for students wanting to pay fees, as well as market concerns following the end of the country’s fuel subsidy. 

The country is also one of the key markets for those wanting to come to the UK with dependents. 

After the ban was announced on postgraduate taught dependents, there was a scramble on social media offering applications for places before it comes into place in January 2024. 

This scramble, however, doesn’t seem to have been an uptick reflected in Enroly’s data. In September 2022, just under 11% of all students on the platform declared they would be bringing dependents. In 2023 to date, that figure is now only 9.3%. 

Declarations of dependents among Nigerian students lowered even more significantly – just 20.7% in 2023 compared to 33% in 2022’s full intake. 

While those drops were seen in India and Nigeria, more encouraging data can be found for countries like Nepal, which saw a 225% increase in deposits paid on 2022 figures. CAS issuances, similarly, went up by 259%. 

“One of the main reasons [for this growth] is due to it being the last September 2023 intake with the allowance of dependents,” noted Bickey Kumar Shah, country manager at Boost Education Services in Nepal.

Despite the growth, Nepal suffered some ongoing turbulence in recent months as a decision was made then reversed to effectively bar students from leaving the country for non-higher education courses.

A recent increase in tax rates for outgoing students was also implemented, but stakeholders say it may be too early to see whether this will be a deterrent. 

Also showing over 100% growth in the last year on deposits was Pakistan, with 141% on last year’s figures, as well as Iran (119.5%) and Ghana (100.4%).

Pakistan’s CAS issuances also went up by 201%. All of the top 10 markets in the report apart from India and Nigeria saw increases in CAS issuances. Sri Lanka saw a 118% increase, Malaysia went up by 30%, and even Canada and the US saw bumps of 25% and 18%, respectively.

Speaking on India’s and Nigeria’s performance in the data, Bhalla predicted it by no means spells bad things to come.

“We were living in an iconic bubble period and now the bubble has started to burst – I mentioned this last year in a conference, that by 2023, things will start slowing down.

“As my friends in the stock market would say, the market is correcting itself this year. By 2024/25 we will have stabilised our recruitment across these regions and others as well,” she explained.

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UK universities withdraw offers after Pearson cheating concerns

Hundreds of international students’ plans to start UK university courses this autumn have been derailed after testing organisation Pearson revoked some of its online English language exam results following cheating suspicions. 

Earlier this year, some universities reportedly raised concerns about students who had taken the PTE Academic Online test applying with full or very high marks. 

According to Pearson, recent reviews of some assessments showed testing violations. Upon discovering this, the organisation said it immediately began withdrawing or cancelling test scores. The organisation’s in-person tests are unaffected.

But students who are not linked to cheating have been caught up as some British universities, including the University of Edinburgh and the University of Sussex, have stopped accepting the online test as proof of English proficiency altogether.

Other universities have withdrawn offers from applicants whose test results have been revoked by Pearson, such as the University of Southampton, which is also no longer accepting the test for applications submitted through clearing. 

The situation has left many students scrambling to take another language exam or secure a place at an alternative institution.

Some universities are offering affected students additional interviews or replacement tests, but there are concerns that it may not be possible to complete these before the start of the upcoming academic year. 

The University of Edinburgh’s website

“Penalising cheating students is of course the right thing to do, but penalising everyone without giving them the chance to appeal or test again is harsh,” said Susan Fang, CEO and co-founder of OxBridge Holdings, an East Asia-based recruitment agency that assists Chinese students coming to the UK to study. 

Ula Tang-Plowman, deputy director of international at the University of Nottingham and chair of BUILA’s China group, said, “Universities are all taking this seriously with either additional assessment or cancellation and asking for replacement results, as compliance is our top priority.

“Agents are also helping to spread the messages and provide guidance to affected students on what they need to do.” 

It is unclear how many students are affected in total. Chinese recruitment agency New Oriental Vision Overseas said approximately 200 of its students have been impacted, while university representatives said the issue goes beyond China, with South Asian students also caught up.   

“Some universities announced alternative [plans] for these students and our company will help them to rearrange their language test accordingly,” a spokesperson from New Oriental Vision Overseas said.

“However there are still some universities [that haven’t] provided any corresponding policies and we will continue to pay attention to this matter.” 

“It is extremely bad timing”

Pearson has now stopped delivering the online test in China, according to its website. 

“It is extremely bad timing because there is little lead time until the start of the new academic year,” said Fang. 

“It’s not that easy to book a last-minute test,” she added, explaining that IELTS slots in mainland China are mostly booked up for the summer. 

“Some of our students have to fly to Hong Kong to sit an IELTS test without much preparation. The ordeals of arrangement and emotion upset are costs which students had not expected.”

Pearson is offering impacted test takers a free voucher to take its in-person test, PTE Academic. 

Fang said she would also divert some of her students to Australian institutions for the spring intake. 

“This way our students have more time to improve their English and still stand a chance to get into a world recognised top university,” she said. 

Tang-Plowman said the situation has “created a lot of work for universities at this crucial time for international clearing”.

Pearson said, “The security of our testing is of paramount importance to Pearson to ensure that each English assessment accurately reflects the skills and abilities of the test taker. 

“Recent reviews of assessments for some PTE Online test takers showed some testing violations so we have taken immediate action to withhold or cancel those test scores.  

“There are no issues with scores for PTE Academic tests taken in one of our test centres.

“We are offering impacted test takers a free voucher that gives them the opportunity to take PTE Academic in person at one of our 446 test centres across 117 countries. Most test takers receive results within 1.5 days.

“We are not sharing volume at this stage, but all impacted test takers have received communications from us.” 

A University of Southampton spokesperson said, “In common with a number of other universities, we have been made aware that Pearson has revoked the test results of a significant number of applicants taking its PTE Academic English test, while it investigates various aspects of the test.

“In line with our rigorous admissions policy and to ensure full compliance with the UK’s visa requirements, as well as ensuring a standard of language proficiency to enable our students to flourish, we have as a consequence had to withdraw offers from those applicants whose test results have been revoked by Pearson, as they no longer meet the academic conditions for entry.

“We are liaising with individual applicants to discuss their particular circumstances and options.”

A University of Edinburgh spokesperson said, “We are aware that concerns have been raised by a provider of online English language testing. We have suspended acceptance of this test in our admissions process with immediate effect and are working closely with any affected applicants and students.”

The University of Sussex has been contacted for comment.

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Travel sector must be “clear-eyed” about future

Skift Research’s 2023 State of Travel report proclaims that domestic travel has fully recovered globally, yet international performance is tracking below 2019 levels as a result of persisting challenges.

Through a series of over 250 infographics, the research compiled by the media company presented data collected and analysed by its own team, as well as those from numerous validated third-party research sources.

“This State of Travel 2023 report is a positive report, but we want the industry to be clear-eyed about the persisting and upcoming challenges,” Skift proffered.

Last year was replete with “bumper performances” in some countries and sectors, with others experiencing a much slower rebound. However, problems with supply persist.

In the report, travel’s performance was analysed comprehensively and considered within the context of the global economy.

Domestic travel across the globe drove the recovery of the industry as a whole, and Skift’s data indicates that most countries are now on par with pre-pandemic levels. However, international travel has not yet made a full recovery, with performance tracking below 2019 levels.

Speaking with The PIE about 2023 trends in the tour sector, founder and CEO of Lingo Tours, Johan Schersten asserted that following the 2022 “bounce back” post-pandemic, 2023 offered increased “normality” for the travel industry.

“It would be fair to claim that 2022 was more ‘bouncy’ than a rebound, as it had some unpleasant surprises with failing aviation services and service providers that were often understaffed,” Schersten said.

However an increase in demand and suppliers’ reliability is ultimately reflected in “better experiences and happier travellers”, he suggested.

And while many travellers were keen to leave their masks and vaccination cards behind them post-pandemic, some pandemic-related behaviours have continued into 2023, according to Skift, such as the purchase of insurance, flexible bookings and flight booking windows.

In early 2023, the Middle East became the only region to experience a full recovery of international travel. In fact, several countries in the region became some of the fastest growing destinations for international arrivals, with UAE topping that list.

Skift terms the airline industry’s path to recovery “a work in progress”, with long-haul flights in particular down significantly.

According to the US National Travel and Tourism Office, while numerous Asian countries were some of the top visitors to the US in 2019, none of them have recovered.

“East Asian nations like Japan, China and South Korea have fallen dramatically. China saw the biggest decline with arrivals down 81% vs. pre-Covid levels,” NTTO states. However, with China being “the missing puzzle piece”, according to Skift, its reopening has sparked a global travel resurgence.

Skift compiled statements from CEOs of major airlines and accommodations companies, all of whom lauded the recovery in their sector, as well as in the industry as a whole.

“Our airline partners and suppliers continue to invest in young travellers”

Carlo Fabros, business development manager at Student Universe, lauded the commitment of industry leaders. “Our airline partners and suppliers continue to invest in young travellers as they see the long-term value they provide in our travel sector,” he told The PIE.

Globally, the accommodations sector has had a robust performance in 2023, particularly with alternative accommodations leading the recovery in Europe. The impact is similar in the LATAM region. Skift noted that “the accommodation sector has emerged as the star performer, overtaking 2019 levels by 30-32% in June 2023”.

Notably, the rebound has occurred despite the economic slowdown and fear of recession. Yet in an April 2023 survey conducted by Skift, rising inflation posed a risk to travel spending. In fact, when booking personal trips in the second quarter of 2023, 68% of respondents experienced higher travel prices versus in the same quarter of 2022.

And while only 8% said they deferred or cancelled their trip due to the increases, most respondents adjusted their plans, with the top three changes being spending less on food and activities, picking less expensive hotels and selecting less expensive flights.

The business sector has not fully recovered to pre-pandemic levels according to Deloitte’s 2023 corporate travel study. Experts predict that it may take until the end of 2024 or beyond for business travel to reach a full recovery.

Yet while nearly half of business travellers agree with this timeline, there are an equal number who believe business travel will never again reach pre-pandemic levels given the rise in video conferencing tools.

Many of the other significant consumer trends highlighted in the report revolved around the impact remote work has on travel. “As a result of greater flexibility around work, the blending of leisure and business travel has become more paramount,” according to Euromonitor.

India, US, UK, and Australia had the most “bleisure” travellers in the past year. Moreover, Euromonitor predicted that global spending by these travellers will more than double by 2027 versus 2021 figures.

While there has been a marked increase in luxury experiences with high carbon footprints, such as flying or sailing on private transportation, another competing trend that is emerging is a strengthened call for sustainability.

The World Travel and Tourism Council reported that of those it surveyed in 2023, 75% indicated a desire to choose sustainable travel in the future, 69% actively seek sustainable options and 59% have chosen some form of sustainable options in the past few years.

Skift noted that nearly half of its survey respondents paid extra for a more sustainable travel option in the past 12 months.

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guard.me earns data protection credentials

Insurance provider guard.me International Insurance has become the sector’s first company to obtain specialist data protection certification.

The ISO 27001 and SOC 2 credentials show the company’s “commitment to safeguarding sensitive user information”, it said.

“Our priority is to safeguard the data we manage, ensuring it is used only for its intended purpose,” stated Tony Searle, chief information officer of guard.me International Insurance.

“We have implemented stringent access measures and provided comprehensive privacy and security training to all our employees, leaving no stone unturned in our commitment to preventing unauthorised access, disclosure, or misuse of data.”

“Our priority is to safeguard the data we manage”

In 2021, education was among the most-targeted industries for data breaches, while personal data including passport numbers and health details of some international students in Australia was stolen after insurance provider Medibank was hacked in October last year.

More recently, the Colorado Department of Higher Education in the US was the target of an attack in June.

guard.me said the two new certifications solidify the company’s position as “an industry benchmark for data protection and reinforces its commitment to safeguarding sensitive user information”.

It is promptly implementing legislative changes related to privacy, compliance and data security to ensure maximum protection for its clients, it added.

“This includes offering ID theft protection in every policy,” guard.me noted.

The company is also pursuing additional certifications as it creates a framework to manage data privacy.

The insurance provider has been very supportive of the Canadian higher education sector, donating to institutions such as Sheridan College on a number of occasions – including to create a Fund for International Musical Development – Niagara College, Centennial College and Georgian College.

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Int’l students in UK twice as likely to prioritise living on their own

The cost, availability and quality of student accommodation is “increasingly important” for international students when they are choosing where to study, research has suggested.

Published in July, the Global Student Living and College & University Business Officers report explores international students’ accommodation experiences, with a focus on students from China, India and Nigeria.

Compared with their domestic counterparts in the UK, international students are more likely to view accommodation as an important decision-making factor, it found, as it advised institutions to consider their housing options to meet demands from future students.

Surveying close to 43,000 students – including 15,180 international students – across the UK and Ireland, it identified that international students are twice as likely as UK students to prioritise living on their own.

However, it elaborated on the need to offer ‘sense of community’ for different cohorts of students.

“As global student mobility continues to rise, with well over 700,000 international students currently studying in the UK and Ireland, there are challenges in addressing the needs of a more diverse cohort of students overall, as well as specific international cohorts,” Jan Capper, CUBO executive director, said.

Chinese and Indian students fare better socially than those from Nigeria, the UK and Ireland, the report highlighted.

“There will be challenges in addressing the needs of an even more diverse profile of international students”

“Chinese students are much more likely than other groups to prioritise living alone or living with their friends,” the paper reads. They also rank kitchen size and facilities, technology/Wi-Fi and range and quality of amenities highly.

For Indian students – of which 2,333 were surveyed – kitchen size and facilities, bedroom and availability of communal spaces matter, it added.

Like other students, the 937 Nigerian students surveyed indicated that value for money was highly important. They would also pay more rent for improved bedroom space, amenities, communal spaces and design.

“Improved communal spaces are so important that they are a key driver of overall satisfaction for Nigerian students,” the report states.

They are less likely than others to say social events in their accommodation are good or very good, it noted, adding that they want more social events than other internationals and students from the UK.

Different student groups struggle in various areas meaning that wellbeing support needs continued prioritisation, the report says.

Homesickness is reported by Indian students at much higher levels than other student groups, while Indian and Nigerian students are more likely to report work and career-related struggles than those from the UK or China.

Chinese students are significantly more likely to say they are struggling with gaining the right skills than finding part-time work.

“Specific targeted support, particularly around homesickness, managing workload, budgeting and finding part-time work, may cut through to these groups more effectively,” the reports suggests.

While satisfaction is generally improving, students have increasingly high expectations, it continues.

An anticipated change in the mix of international means that accommodation will need to adapt, it suggests.

“Chinese students will remain an important market, but other sending countries are gaining prominence and there will be challenges in addressing the needs of an even more diverse profile of international students.

“Chinese students are more likely to prioritise living on their own entirely”

“The growing cohorts (India, Nigeria and others) tend to be significantly more price sensitive. They are also much more dependent on casual work to supplement their studies, and these markets are particularly vulnerable to changes in government policy on family visas and post-study working rights, both of which are now under attack.”

Institutions must consider the implications of their international recruitment strategies, maintain a diverse accommodation stock and “develop the agility to be able to respond and adapt service delivery to the student mix as it becomes more dynamic”, it recommends.

As institutions look to diversify their international student cohorts, they must consider “pro-active interventions” to allow students to find a ‘critical mass’ of other students like them – which “appears to have a strong positive effect”.

Individual institutions must understand the demand for different types of accommodation, the “future premium” that may realistically be achieved for studios, as well as the “adaptation and reprioritisation” of aspects of accommodation ‘experience’ to the future student profiles.

The research found that 51% international students are likely to prioritise living on their own, compared with 25% of UK students who indicated the same.

“Students from the UK (68%), India (70%) and Nigeria (70%) are significantly more likely than students from China (50%) to prioritise having an en-suite, however, this is presumably because Chinese students are more likely to prioritise living on their own entirely,” it adds.

It also details differences among student cohorts in how they identify housing options.

Chinese students are more likely to book accommodation through an education agent, while Indian and Nigerian students generally favour university websites.

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How Finland is convincing international students to stay and work

At the physics department of Finland’s Aalto university, Sorin Paraoanu, a senior university lecturer, shows off the institution’s low temperature laboratory. 

The research facility has produced some of the lowest temperatures on record and is an important part of Finland’s science and technology ecosystem. 

As refrigerators hum around the laboratory, a PhD student from New Zealand discusses his ongoing research into mechanical vibrations and quantum technology. 

“Finland is a nice place to study, definitely,” he says. “It’s not so popular just because it seems far away to some people.” 

While it may be a small and distant country to some, Finland has big ambitions when it comes to growing research hubs, like the one at Aalto, and cementing the country’s position as a science superpower. So much so that the government recently committed to spending 4% of GDP on research and development. 

But with a population of 5.5 million, realising these aspirations will rely on its ability to attract global talent, including students. Now, Finland’s universities are gearing up to play their part in supporting the country’s ambitious technology goals via international education. 

Finland is far from the only country hunting for talent. OECD countries are experiencing tight labour markets and low unemployment rates. In this context, countries are competing to attract skilled workers from abroad. 

Finland’s roadmap for education and work-based immigration was released in 2021 and set out how the country will attract skilled workers, students and graduates. 

Under former prime minister Sanna Marin, the country introduced an ambitious plan to triple the number of international students in Finland and for 75% of those students to remain in the country. 

“Now we are talking about attraction and retention”

“Before we were talking only about attraction, but now we are talking about attraction and retention,” says Hanna Isoranta, chief specialist at Study in Finland. 

Finland’s 25 universities are currently home to approximately 20,000 international students. Historically, encouraging these students to stay once they graduate has been a challenge, in part due to complex visa requirements.

This changed when, in 2022, the country simplified its residence permit program and extended its post-graduation jobseeker’s permit, allowing students who have completed a degree in Finland to stay in the country for two years. 

“It’s really attractive in the eyes of prospective students,” Isoranta says. This is reflected in the figures: the move immediately led to an increase in the number of students applying to study in the Scandinavian country from 32,000 in 2022 to 61,000 in 2023. 

But the language still poses a major barrier for graduates wanting to work in Finland. While larger companies may operate in English, the majority of the population communicate in Finnish, a notoriously tricky language to learn.  

“It’s not the easiest country to integrate into because of the language,” says Yuri Birjulin, international affairs and EU advocacy advisor at student union SYL. “To actually go into the job market, you need to learn domestic languages, mostly Finnish but also Swedish.” 

“It’s been a little bit bureaucratic to stay and get a job and I think it’s been a little bit not easy to get a job in local companies,” says Hannu Seristö, associate vice president of external relations at Aalto University. 

But things are changing, albeit slowly. 

“Language regulations relaxed and the overall attitude of the labour market sort of seems to be gearing towards… more positivity for internationals to be here,” says Markus Laitinen, head of international affairs at the University of Helsinki. 

While language barriers may be lessening, the cost of studying in Finland is becoming more of a hurdle for some potential international students. 

Under policies announced when the new coalition government formed in June, non-EU students will soon have to pay higher tuition fees. 

At the time, Universities Finland warned the decision will have a “negative impact” on opportunities to attract and teach international students. Those in the sector hope that generous post-work rights will balance the rising costs of studying in Finland. 

The country’s new government and its anti-immigration rhetoric has also raised concerns about how welcome international students will feel in the country. 

Laitinen predicts it could give Finland a reputation “for being anti-immigration that gets into the ears and eyes of the highly-skilled potential people”. 

Birjulin agrees: “That kind of anti-immigration attitude also reflects upon the general attitude of the society towards immigrants, and that also makes it harder for skilled labour to integrate and find a job and so forth.”

Whatever its rhetoric, the government has confirmed its intention to continue recruiting skilled workers, focusing on four priority countries: India, Philippines, Brazil and Vietnam.

For some markets, such as Vietnam, there is already a diaspora community in Finland, making recruitment easier. 

But others, such as Brazil, are “totally new”, says Isoranta. For these regions, marketing starts with establishing the basics – like where Finland is. Campaigns also focus on study-life balance, quality of life and post-study work options. 

This, they hope, will be enough to attract talent to support the country’s blossoming technology sectors. 

But those working in Finland’s universities are keen to emphasise the importance of international students beyond their contributions to the labour market.

“We don’t want to see students only as a tool for improving our demographic problem,” says Birjulin. “We see students as value in itself and they need to be supported in general, no matter whether there’s a skilled labour shortage or not.” 

Laitinen adds, “Those who leave, we should make sure we are in touch with them through alumni activities and others so that we don’t lose their potential, but only considering them valuable if they stay is a bit misleading.”

“I don’t think that we would consider international students as cash cows”

He is also adamant that, unlike in destinations such as Australia and the UK, international students will not be used to plug financial gaps. 

“I don’t think that we would consider international students as cash cows,” says Laitinen. 

“We see international students more as a quality aspect in increasing diversity in our classrooms.”

“The money is not the issue really, but diversity and providing different views in the classroom,” agrees Seristö. 

“It’s highly unlikely that you would get the best students or faculty from among five million people of Finland.”

The post How Finland is convincing international students to stay and work appeared first on The PIE News.


US int’ls as “cash cows” won’t solve anything – NAFSA

US higher education institutions will fail in their recruitment efforts if they take the view of international students as “cash cows”, according to CEO of NAFSA Fanta Aw.

Speaking to The PIE News, Aw highlighted the necessity of recruiting international students in helping the US survive the upcoming enrolment cliff – as one of many strategies.

“We do believe there is ample capacity at US colleges and universities to welcome them,” Aw said, referring to the thousands of institutions who have fewer international students than the bigger campuses.

“However, institutions must be committed to creating the structures, systems and environment for international students to thrive for their recruitment of international students to be considered a wise decision.

“That starts with approaching international students with the right motivation and perspective – to see them as true assets to the campus, classroom and community on a multitude of levels – not to simply plug a gap in enrolment or tuition dollars,” she continued.

The issue of the enrolment cliff not only brings problems of demographic loss to the fore, but also revenue loss, as said by Ben Waxman of Intead in an earlier piece on the issue from The PIE.

Smaller colleges that have more difficulty attracting international students – due in part to the pull of those bigger institutions – can do more to recruit them, but cannot do it alone.

“We see real potential in a centralised national strategy for international education as a means to diversify the origin of international students in this country and their study destination within the US,” she said, referring to the strategy NAFSA has long been calling for.

But Aw also noted that this expansion needs to happen in tandem with a rise in HE professionals – especially those in international offices – to have the tools, knowledge and skills needed to be successful in recruiting.

“Part of the US appeal to international students is its multicultural society”

The ‘great resignation’ has taken place in the last few years across the US, Canada and the UK.

Aw also touched on the fact that diversity across the student body will allow institutions to better recruit international students. In light of the issues faced across states like Florida, where DEI initiatives are being rolled back, it is “so valuable”, she suggested.

“Part of the US appeal to international students is its multicultural society; they are not interested in being in an echo chamber once here.

“Further, we can’t lose sight of the importance of US domestic students and their own mobility in this equation.

“They should have access to an internationalised curriculum and education abroad opportunities for a campus culture to truly be one where international perspectives and experiences are widely shared and valued,” Aw added.

The post US int’ls as “cash cows” won’t solve anything – NAFSA appeared first on The PIE News.


Netherlands: call for higher education funding rethink in ongoing international debate

Debate on government proposals to reduce the numbers of international students in the Netherlands by cutting back English-taught programs is continuing as a public consultation has launched.

Last year, Dutch minister for Education, Culture and Science, Robbert Dijkgraaf, told The PIE in an exclusive interview that the country was searching for an “optimal” number of international students, while he praised the role of student and researcher international exchanges.

Dijkgraaf has since urged public research and applied sciences universities in the country to halt the recruitment of international students.

On April 21 of this year, he wrote to the House of Representatives detailing “concrete measures” that are designed to “better control and manage the number of international students coming to the Netherlands”, in addition to “preserving and strengthening” the Dutch language.

Uninhibited flows of students leads to “overcrowded lecture halls, high workload for lecturers and a lack of accommodation, and puts pressure on the accessibility of study programs”, the minister said at the time.

However, Dijkgraaf has always maintained the importance of both Dutch students studying abroad and international students being able to study in the Netherlands. International students’ contribution to Dutch society and its knowledge economy, especially in growth sectors in technology, have also been emphasised often.

The government notes that the total 115,000 international students enrolled at institutions across the country in the 2021/22 academic year was 3.5 times as many as the 2005/06 figure. Figures currently indicate that international students represent 15% of total student numbers at Dutch universities.

However, the 6,000 international student growth in the most recent figures was the slowest level of growth for five years. Funding for the Dutch education internationalisation organisation Nuffic has already been considerably cut back, and its offices abroad – such as in Mexico, Brazil and China, and Russia, Vietnam, South-Africa and Korea – have been closed and backing for Holland Alumni Network officially came to an end in 2022.

Nuffic offices in India and Indonesia will continue to be open until the end of 2023.

The Universities of the Netherlands (UNL) reacted to the plan Dijkgraaf outlined saying initially that the legislation allowing universities to control the intake of international students at degree level was “welcome”.

It noted that Dijkgraaf’s proposal would be targeted, by permitting universities to set an enrolment quotas in specific degree program tracks. The quota would limit English-taught places while leaving Dutch language programs unrestricted.

Universities will be able to define maximum non-EEA student numbers for each degree program, in addition to an emergency enrolment quota if non-EEA applications are growing at an unsustainable level.

UNL added that several universities had indicated interest in the tools that would “enable them to manage student numbers more effectively”.

Examples include political science and psychology at the University of Amsterdam for a restriction on the number of students on a track that is taught in English, and Aerospace Engineering at Delft University of Technology for a maximum number of non-EEA students, it said.

However, UNL president, Pieter Duisenberg, called on government to introduce a funding system that is “less dependent on student numbers and market share”.

“The minister is currently exploring the future of education and science in the Netherlands (through the Toekomstverkenning onderwijs en wetenschap). We hope that this will lead to a system that is better aligned with what is required in terms of both Dutch and international talent and that will make funding is less dependent on student numbers and market shares.

“The current funding system is a distribution model. It is a model that is not suited to the challenges of our time,” he said earlier this year.

UNL also noted that the minister is “keen to consult with research universities and universities of applied sciences over the finer details of the agreements”.

In an online consultation, which – along with the publication of the legislative proposal – UNL described as the most important update since the collapse of the government in early July, government is seeking responses to the bill on internationalisation in higher education.

Suggestions made so far are wide ranging. One response indicates that fewer international students taking flights to the Netherlands will be positive for a rapidly changing climate, calling for colleges and universities to take more responsibility in the environmental crisis.

Others suggest the policy is an attempt to “retreat within national borders”, while others highlight the importance of science being an “international affair” that is largely practiced in English.

Not all responses are negative, with some describing the bill as “well thought-out and actionable” or calling for a complete overhaul of Dutch higher education financing – a point raised by UNL.

Edwin van Rest, CEO and co-founder of Studyportals, said that rather than driving a “protectionist ideology”, government should be focusing on building capacity and attracting more international students that make “the perfect immigrants”.

“The proposal raises concerns regarding university autonomy and the burden of implementing various measures”

Nuffic told The PIE it is preparing its response to the proposals but is not yet ready to comment.

UNL acknowledges the pressure that increased international enrolments have brought over recent years, but emphasised the importance of the “international character of Dutch higher education”.

The country’s universities have been calling for more legal options to manage international student numbers at program level since 2018, a spokesperson told The PIE, such as an enrolment quota specifically for an English-language tracks.

The steering instruments in the proposal will “greatly assist study programs in controlling admissions, monitoring educational quality, and ensuring accessibility for Dutch students”, they said.

“However, the proposal raises concerns regarding university autonomy and the burden of implementing various measures. For example, we are particularly worried about the ministerial regulation governing exceptions for foreign-language education. Universities would prefer to take responsibility themselves to achieve a more balanced approach to internationalisation.”

  • Simone Hackett from The Hague University of Applied Sciences and a member of the EAIE General Council has written an opinion piece on the bill. Read it here.

The post Netherlands: call for higher education funding rethink in ongoing international debate appeared first on The PIE News.


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